An investment adviser is a firm or person that, for compensation, engages in the business of providing investment advice to others about the value of or about investing in securities – stocks, bonds, mutual funds, exchange traded funds (ETFs), and certain other investment products.

Advisers typically provide ongoing advice about buying, selling and/or holding investments and will monitor the performance of your investments and their alignment with your overall investment objectives.   The investments that you buy, sell or hold will be followed-up.    Advisers also may give advice about market trends or asset allocation or offer financial planning services.